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Drive West Communications' President & CEO Adriana Villarreal is speaking on the public relations panel at the fifth annual Houston Social Media Day Conference on Thursday, June 27, 2019.

See below for a ticket link!

Adriana will discuss PR trends, where the public is getting their news today, and how businesses and other organizations are changing their communications strategies to meet the public's changing appetite for news a...

When annual state accountability ratings are released this month, some Texas school districts will either be graded either "A" or "Not Rated," thanks to a reprieve as a result of Hurricane Harvey. The Texas Education Agency is making the move to an A-F rating system with district-level letter grades this year, which will be extended to campuses in 2019. The Harvey Provision exempts districts from receiving...

The Reuters Institute for the Study of Journalism released its 2018 Digital News Report with results that stunned many: after years of growth, the use of social media for news is falling across the world.

The researchers write, "For the last seven years we have tracked the key sources for news across major countries and have reported a picture of relentless growth in the use of social media for news. Now, in many countries, gro...

Pew Research Center released its annual State of the News Media reports this month, showing a continuing decline for newspapers and rise of digital media.

Here’s on overview of their findings:


“The estimated total U.S. daily newspaper circulation (print and digital combined) in 2017 was 31 million for weekday and 34 million for Sunday, down 11% and 10%, respectively, from the previous year. Declines were highest in p...

The Texas Education Agency just released more information about the state’s timeline and plans for the new A-F accountability system rollout.

Since the legislature passed the new education accountability framework in HB 22, Texas Education Agency officials incorporated feedback from school officials and others around the state and worked on a considerably different plan than original “work in progress” versions.

The new A-F syst...

Facebook recently announced major changes to its news feed algorithm, which will prioritize posts from friends over posts from Pages you like. For brands that rely on Facebook Pages for traffic and engagement, this caused concern and, for some, panic.

Staggered start dates for Texas schools this year gave news media more opportunities than ever to share interesting stories about bold efforts to educate and care for thousands of children across the state.

School districts used the excitement over back to school to drive their messages, reinforcing their commitments to keep students and staff safe, to take care of taxpayer dollars, and to educate every kid in the best ways pos...

Update from the Texas Association of School Administrators:

"HB 21, the House’s school finance reform bill that was altered in the Senate Education Committee last Friday, was passed by the Senate with a vote of 25-6. As laid out in the Senate, the bill includes:

  • $150 million for ASATR hardship grants

  • $60 million for charter school facilities

  • $60 million to increase the EDA yield

  • $41 million for the small-schoo...

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