Brand Reputation correlates directly with consumer loyalty.
HOW HUMANS BEHAVE
How humans think and how we behave are often diametrically opposed. We understand that in order to create the highest level of brand trust, organizations must clearly and consistently articulate their "mission" in a way that speaks to them.
Drive West helps its clients build brand evangelism by working with them to shape their message and communicate with their core audience.
There are two primary centers of the brain: The Neocortex (our "new brain") which is responsible for logic and rationale and the Limbic Brain (our "ancient brain") which is responsible for feelings like trust and loyalty.
It's is in the limbic centers of the brain which all decisions originate, helping to explain why compelling brand messaging has such a strong behavioral influence over us.