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June 18, 2018

Drive West Communications' Vice President of Public Engagement Kristy Gillentine is the keynote speaker at the 4th annual Houston Social Media Day Conference on Saturday, June 30, 2018.

The Houston Social Media Day Conference brings together social media thought leaders...

January 22, 2018

Facebook recently announced major changes to its news feed algorithm, which will prioritize posts from friends over posts from Pages you like. For brands that rely on Facebook Pages for traffic and engagement, this caused concern and, for some, panic.

July 7, 2017

The future of public relations lies in community building. Consider Americans’ plummeting trust in mass media, plus the skyrocketing popularity of social media as a news source. Add to it that 63 percent of Americans say family and friends are an important way they get...

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